Beginning in 2002, WorldAPP, provider of Form.com and Key Survey, entered the software arena with one goal: to help companies improve their business processes. Back then “the cloud” was a relatively new term that no one really understood, but you didn’t have to. The cloud wasn’t what companies were buying to remedy bottlenecks in their organization. They were, and are still today, buying service. A service that provides them the tools, technologies, and most importantly, the human interaction required define, develop and deploy an enterprise solution that drastically improves their data-driven operations. We wanted to offer an alternative for larger enterprises – to change the “build vs buy” conversation taking place in boardroom meetings around the world. Our technology focus has always been on bridging that gap. To offer a software platform that enabled companies to get that ideal software solution without having to do any of the work and at a fraction of the cost of building a solution internally.